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Top Ranked Relevant Brands: Lessons Learned from Pinterest, Waze, BAND-AID...
We just released our third annual Prophet Brand Relevance Index™, and while some of the results are somewhat predictable–yep, Apple, Google and Amazon still rule the rankings–we see intriguing consumer...
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2017 Brand Winners And Losers: Walmart, Wonder Woman, Levi’s And More
Once again, the world of brands did not disappoint in 2017. From old stalwarts that made a comeback—hello Best Buy—to brands that refuse to die – looking at you, JC Penney. Old timers like Ford and...
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When Starbucks Looked Its Brand Purpose In The Eyes
Starbucks has been a brand and business that, for years, has built its reputation as not only being the third refuge in our brand world, but as an inclusive, progressive, forward-thinking beacon of a...
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Why Brands Need Signature Stories
Business gets more tech-driven by the day, but one of the most powerful emerging tools in branding is storytelling, a skill as old as time itself. We’re not talking about user-generated stories, like...
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Making Brand Relevance Moves: Lessons From Harley-Davidson, Tazo And Cadillac
As Prophet’s fourth-annual Brand Relevance Index prepares to launch in mid-September, we are constantly asked to define the secret sauce that helps the most relevant brands stay relevant. Is it that...
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BRI 2018: What We Learned About The United States’ Most Relevant Brands
We first launched 2018’s Prophet Brand Relevance Index four years ago to help our clients figure out how to grow better. And we knew that brand relevance—shorthand for how indispensable a brand is in...
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2018’s Brand Winners & Losers: From Black Panther and Nike to GM, Facebook...
photocredit: Getty Describing 2018 as unpredictable for brands is one heck of an understatement. If anyone had told you, back in January, that Kanye West would emerge as a political strategist or that...
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Disney+ Will Transform Disney, Marginalize Netflix And Redefine Streaming...
Disney+ will challenge Netlfix, Amazon Prime and Hulu. An entertainment company becoming a tech company is transformative. A $6.99 monthly streaming subscription rate is game changing (and a dagger to...
View Article2019’s Most Relevant Brands: From Spotify To Pixar To Mayo Clinic And...
Apple and Spotify rule. The Google, Sony and Disney franchises of brands rock. Welcome to the party USAA, Mayo Clinic, Tesla and Peloton. Goodbye U.S. automotive manufacturers. What happened Nike?...
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Not Forever 21…Why Zara And H&M Still Dominate In The Fast Fashion Relevance War
The news that Forever 21 is filing for bankruptcy protection is not a great surprise to anyone following their story and the fast fashion clothing category in general. While longtime, fierce...
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